For over twenty years, I have worked as a commercial film director and visual artist creating campaigns where cinematic storytelling, visual precision and craftsmanship come together in every frame.

Throughout my career, I have collaborated with agencies and production companies across Europe and the Middle East, directing films for international brands including Coca-Cola, Ferrero, Nestlé, Unilever, Volkswagen and Philips. My work is rooted in creating carefully crafted imagery where technique always serves the idea.

Alongside commercial filmmaking, I maintain an active artistic practice. Photography, visual art, and writing, challenge the way I observe the world and influence the way I approach every commercial project.

I don't see art and advertising as separate disciplines. Personal work gives me the freedom to experiment, while commercial projects demand clarity, collaboration and precision. The dialogue between both is what shapes my creative voice.

I am drawn to films with intention, visual elegance that grows from a strong concept, and stories that leave a lasting impression long after the screen goes dark.